Roberto Caporuscio, one of the original ambassadors of the Neapolitan pizza culture in New York and president of Assoziazione Pizzaiouli Napoletani, is one of the most highly praised pizza chefs critically acclaimed as having the “Number 1 Pizza in New York” and named among the “Best Pizza Places in the US” by several leading media publications.
As owner of 3 pizzerias in NYC, Roberto came to us looking for support in the management of his social media accounts. We knew it was fundamental to find the right storytelling strategy that best represented the pizzeria and the passion and values that make it so special.
Through doing so, we launched two initiatives which included introducing Pizza Popolare, a “pizza for all”, at both locations whose concept was to associate pizza to the culinary treasure it is thought of as in Italy. The second addition to the menu was Focaccia di Recco, a double-crust pizza from Genoa stuffed with stracchino cheese, that was picked up by The New York Times and deemed “worth the trip downtown” by Florence Fabricant.